The job posting is now effortless. The US or Canadian employer can job posting on Facebook takes just five steps. Facebook is famous for job posting. Employers can job post directly on Facebook by using a page. it's free of cost but if you want to promote a specific candidate you can use the booting method.
How to start job Posting on Facebook?
Facebook Job Posting allows employers to post jobs directly on their Page and on Facebook Jobs. Employers can then run the postings as advertisements and target potential employees. Job applications can be automatically populated with applicant profile information, which applicants can edit.
Facebook has 1.09 billion daily active users. Your dream candidate may not be actively searching job boards for work, but there's a good chance they have a Facebook account. If you're in a tough job market, using Facebook ads to recruit employees can be a good option.
Posting jobs on Facebook's public job boards are free. Users can choose to promote their job post by boosting it as an ad. The cost of running your ad will vary depending on the target market and the duration of the ad. Pricing is based on a PPC model and can set their own small or big budget.
A step-by-step guide for job posts on Facebook:
Step 1: Start From create a Facebook Business Page
To post a job, you just need to create your company's business page. Once you're logged in, navigate to the menu on the left. Icons with a flag will take you to pages you manage.
Step 2: Create a Facebook Job Post:
Here are two ways to create your Facebook job posting—both available from your Facebook business page. The first option is to scroll down the menu on the left side of your Facebook business page until you come to Manage Jobs. Once you select Manage Job, it will give you the option to create a job.
Step 3: Fill the 'Create Job' form
You may already have a job description with helpful information—such as specific details about the job title and role—to determine whether job candidates are a good fit for your position. You can use it to fill all the fields in Facebook's Create Job section.
Job postings are straightforward, with both required and optional filling in the blanks—although we recommend filling in the options to increase your chances of finding a suitable candidate.
- Salary Range: This is a field where you can indicate a salary range or approximate salary for the post.
- Benefits: Here you can include the types of benefits for this position. The most common benefits offered include health insurance, paid time off (PTO), and 401(k).
- Schedule: This is an optional field that you can use to tell the employee how many hours they have to work. This is especially important if the expected times are not typical - such as afternoon or night schedules.
- Screening Questions: If you have a set of questions about job prerequisites (eg, years of experience, licenses, and certifications), you'll put them here.
- Application Settings: If you need a list of past jobs or a resume for job applicants, you click the toggle button icon.
- Photo: A photo of your business or work helps candidates get a feel for the job and your work environment. If you use employees in photos, it's best practice to get their permission.
Step 4: Publish a free job post
Before you post your work, you will have the opportunity to review and edit it. Once you've reviewed your post and everything is to your liking, you can complete the process by clicking Publish Job Post.
See who has applied
You will receive a message on your Facebook account whenever someone applies for one of your positions. You can give permission for email, and you will get an email from the candidate. Finally, you can go to the Jobs menu or tab of your Facebook Business account and see all the jobs you've posted and who applied to each one.
Close or edit the task
If you don't do anything (and haven't boosted it), your job posting will automatically stop after 30 days, but you can stop it manually by clicking the suspension point (dot-dot-dot) to the right of the job posting. This opens a menu that provides additional options, such as stopping the job.
You can use the same path to edit tasks. This makes sense when you still want applicants to apply but you need to make a big change in posting. All items are may include location, salary, or hours.
Step 5 (Optional): Boost your job postings
Posting jobs on Facebook is free but there are benefits to paying for job ads (which Facebook refers to as Boost) as it increases the reach of your post.
You can boost a job post, you provide a minimum budget. Facebook uses your budget for impressions and clicks, just like any other type of Facebook ad. Boost Jobs allows you to reach your target audience by filtering by job title, education and more. This will result in your work appearing in the Facebook News Feed for users who meet your criteria.
You can choose to increase your job listing when you initially post your job by ticking the box. This step is shown after you have completed all required and optional information on your job post.
After you click Boost, another table opens with detailed information. Targets and special ad categories have already been defined for you.
Audience: You can choose the location you want to focus on with a one-mile proximity radius.
Duration: Select the days for which you want to activate the campaign Facebook has a 30-day job posting limit for free job posts, but you can choose to advertise for more or fewer days depending on your company's plan.
Budget: Once you've decided how many days you want to keep the job boost active, you can add how much you want to spend on it each day. Based on budget and time period, Facebook will give you an estimated amount of people your post will reach.
Payment Information: Once everything looks as expected, you can add your payment information, including your payment method, your location, and your currency.
Facebook charges you to promote jobs based on a pay-per-click model. This means you will pay for every click on your job post that Facebook boosts. You don't have to pay for people who see your job post because they're already connected to your business page.
As a benchmark, the average cost for an applicant to apply to your job is $12. Also, one month after boosting, you should review your results to see if you need to continue boosting your job ad.
Why post job ads on Facebook?
The Facebook job posting is a great way to get the word out about open positions at your organization and recruit a suitable candidate. According to CareerArc, 86% of job seekers use social media in their job search and Facebook is a great social recruiting tool as 45% of job seekers who use social media visit the platform daily.
Facebook allows you to share job posts to various groups, such as business or community groups you belong to. Also, any jobs you post will be visible on your business page as part of your feed.
Facebook is a great option for posting your work due to its popularity, cost, and ease of use. You can always set aside a small budget to further enhance your job posting.
If you need another job board to post your open positions, consider ZipRecruiter. ZipRecruiter's job description templates are easy to use and can send your job posting to over 100 other job boards with the click of a button. Sign up for its free trial to start finding your next rental.